WHO WE ARE
Ouroots Africa is a social enterprise founded in May 2019. Our goal is to provide sustainable alternatives
to single use plastic while supporting rural women communities. We are in a constant process to innovate and
find more sustainable alternatives to benefit individuals, the community and the environment.
Our philosophy is: just like we grow food, we can grow our products for daily use, just like our ancestors
did before plastic was invented.
OUR SOCIAL MISSION
Our raw materials are grown by rural women farmers whose expertise is very important to us.
The high-quality materials provided are essential for obtaining excellent end products.
Every Luseke Straw and Loofa is carefully handcrafted by rural women. We value our partnership,
pay them a fair wage and provide good working conditions. Thanks to Ouroots Africa, they can now
contribute to their family income.
OUR IMPACT
Until now, our natural drinking straws have replaced more than 500.000 plastic straws!
Thanks to the fair payment for workers and farmers, we have significantly improved the lives of rural
families while at the same time impacting our environment positively.
Join the movement because it is only together that we can make the world a better place – straw by straw.
Our Awesome Team .

Nakawuki Stella Lukwago
Lead Link –Product quality & fair trade.|
A Social Business Consultant.

Shira Turbowicz
Lead Link -International brand identity & marketing. |
Studies communication in London’s Central Saint Martins.

Tony Wamboga
Lead Link –Public relations &communication. |
A social Business Scholar at Social Innovation Academy

Semambo Akram
Lead Link – Production & packaging. |
A scholar at Social Innovation Academy